I’m a communications and brand strategist with expertise in public relations, marketing and advertising. In other words, I study people for a living. For the last few years, I've focused this study primarily on Millennials. Recently, I expanded the focus to include GenZ, because they have rapidly become a highly influential demographic, one that is having a significant impact on marketing and branding.
A little about my background:
I was born in the U.S., but spent a significant portion of my childhood in the UK. I later began my career in Haifa, Israel, where I was an information analyst for a global organization. My co-workers were people from over 65 different countries, and the experience of collaborating with like-minded people from every corner of the planet convinced me that something amazing has been unleashed in the world, and those who share the attributes now commonly associated with the Millennial generation - diversity, inclusion, empathy, entrepreneurialism - are the driving force behind it.
I’ve worked in both the public and private sectors, providing counsel to public officials as well as brands including Harley-Davidson, Samsung, 3M, Best Buy, Carlson Hospitality and Medtronic. I've been a strategy consultant for marketing firms in New York and San Francisco.
I believe wholeheartedly in the importance of engaging in service to others. To that end, I serve as a brand strategist for EPIC, an organization that brings together teams of creatives to craft brand platforms for non-profits. I'm also a brand strategist for Learn to Live, an online social anxiety program based on Cognitive Behavioral Therapy (CBT), and I serve on the Board of Directors for COMPAS,a nationally-recognized non-profit that provides arts education programs that foster creative expression designed to solve real-world challenges.